Saturday, March 13, 2010

NXNA Challenge

This is Boston, not Austin.

If you follow modern music like me, then you're painfully aware that the annual SXSW (South by Southwest) music festival is kicking off this weekend. SXSW is one of the largest music events of the year, with more than 1,400 performers playing in more than 80 venues around Austin over four days, in March.

Austin is arguably the Live Music Capitol of the World and SXSW is one of the reasons. This year, the music festival runs Mar 17-21. See the band schedule at sxsw.com for the complete list, which can be a bit overwhelming.

But even though Boston is not Austin (and Not L.A. for that matter), there is a very vibrant music scene here, with world-class theaters, summer amphitheaters and the most attended music club in the world. There's a tight-knit roots community in Cambridge and Somerville, as well as a a vibrant rock scene in Alston Rock City. So, for those of us that are too uncool or maybe too cool to be at SXSW this year, we can find great music here on every night of the festival.

Joan Hathaway on her Three Ring Circus show came up with a great idea to go to shows locally during the festival. We're calling it NXNA (North by Not Austin). My own challenge to myself and other local music advocates is to come up with a schedule great live music to go out to here at home (wherever home may be). And then go out and Support Local  Music!

I'll post my own schedule soon.

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